Direct Marketing Efforts

Best Practices for Reviewing a Postal Mail Spreadsheet – Always check your data

You’ve exported your mailing list from GAIL, now what? Whether you’re processing a marketing effort or an event communication, you need to review your spreadsheet before sending this information off to your printer. What should you look for? Check on these four topics… Rollcall! Are all your constituents present and accounted for? If you see […]

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When to use GAIL Communications

One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and event communications, but how do you know when you should use this process versus sending an individual email or a quick update to the department […]

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Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.

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3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export before sending a communication. GAIL will already remove constituents based on factors like solicit codes, invalid addresses, and deceased individuals. However you may also have additional […]

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The Pros and Cons of Pre-Scheduling Email Sends

Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to send an important communication, this handy tool might be for you! Maybe you’ve already used this feature. Maybe you’ve heard about it but never tried […]

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When is the Best Time to Send an Email?

You’ve been meticulously putting together an email for the past two weeks. You’re ready to send! The common wisdom you may hear is that the best time to send an email is at 10am on a Tuesday, but is that true? We looked at the data on over 7,000 email communications sent through GAIL to try […]

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5 Reasons to Switch to GAIL Marketing

Are you using an online marketing platform to send out your mass communications and event invitations? You’ve probably heard of or received an email from services like MailChimp or Constant Contact, you may even be utilizing one. But what if you could also harness the power of UGA’s donor and alumni database? Wouldn’t that be […]

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How to Check Your Email’s Open Rate

Are you curious about how many people are opening the emails you’re sending out? It’s useful to know which marketing efforts and event invitations are really connecting with your constituents and which are falling by the wayside unread so you can analyze those successful campaigns and replicate their strengths in the future. Finding out the […]

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Editing Images in BEE

As of November, 26th, the BEE email creator will be updated to use the Pixie Image Editor instead of Adobe’s Create SDK Image Editing UI. This new update will allow GAIL users to edit images uploaded to their file manager. These editing tools include filters, cropping, stickers, frames, and more!

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Email Statistics Report Update: Who Bounced Your Email?

I bet you already knew about all the awesome statistics and information you can find through the GAIL Email Statistics Report. Now a new section has been added to the report that allows you to see your email bounces. Email bounces happen when your email can’t be delivered to a recipient.   Maybe there is a […]

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