Direct Marketing Efforts

New Segments vs. Existing Segments

As our division and our efforts continue to grow, so does the information stored in our database, which means a continual increase in the number of segments housed in GAIL. Lately, to conserve space and reduce confusion among users, we have begun to look for ways to reduce the number of new segments being created. […]

By Olivia Engesser | Direct Marketing Efforts
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Constituent Information Update Schedule

Information is constantly being updated in GAIL by our users, but some projects and processes occur regularly that require large data updates. Knowing the estimated timing of such projects can help you plan your communications in order to use the freshest information available to us. The list below outlines the schedule that the Constituent Management […]

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Holiday Card Address Processing & Name Format Settings

Those of you used to sending emails probably don’t do much with the Address Processing & Name Format settings in your GAIL marketing efforts and event communications. However with the holidays quickly approaching and an abundance of postal mailings being planned, we want to make sure you have all the right resources to get those […]

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Mr. Direct M. Placeholder vs. Universe

If you are using Mr. Placeholder’s finder number for tracking your postal mail marketing effort, you should double-check that the record is actively included in the marketing effort export information. Before activating a marketing effort, it’s important to verify that “Mr. Placeholder” qualifies to be included in the final results. Find out how with these […]

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Finding your alumni (and donors, parents, and anyone else) in GAIL

If part of your planning process for mailings, events, or travel is to first see where your constituents live, GAIL has a tool for you! That’s right! The constituent density map will show you where your constituents live based on their primary address. All you need to do is ask for a selection at askit@uga.edu. […]

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Reminder: Send Invites and Save the Dates Through Events

As you all well know, with the fall semester comes an increase in campus events. A high number of email save the dates and postal mail invitations will be sent to our constituents. Please remember that if you are sending a communication to your constituents about an event, the email or postal mail correspondence needs […]

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New Selection? We’ll Create a New Segment, too!

New service announcement! The Analytics and Reporting Team will now manage segments for you! Going forward, when you open a ticket and select the help topic “Reporting and Query/New Query or Selection Request,” you will find among the questions, one asking if you would like a segment created or updated. Select “yes” and/or request to […]

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Tips for Submitting an AskIT Ticket

Need help with GAIL but not sure who to ask? We’ve got you covered with the AskIT ticketing system. Select the nature of your request from the options below to jump to that section. I have a question/issue that doesn’t fit into these categories. I need to request a brand new query/selection/list of constituents. I need […]

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How to Remove Constituents from a Marketing Effort

Prior to beginning this process, be sure you have: Created your marketing effort Finalized your effort settings Added your segments and exclusions If you have already calculated, exported, and downloaded your list, click here. 1. Calculate your segment count. 2. Review your calculations and click Go to *Name of marketing effort to return to the […]

By Emily Clary | Direct Marketing Efforts
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Marketing Efforts Planning Calendar

If you’ve ever wanted to peer into a crystal ball and see the future, look no further than the GAIL Planning Calendar. Located in the Marketing & Communications functional area, the Planning Calendar includes all of the marketing efforts and events that have ever been added to GAIL. It even includes the upcoming travel dates […]

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