Direct Marketing Efforts

BEE Email Editor Updates

If you haven’t noticed already, some major updates to everyone’s favorite email editor went into effect last week. We know things look a little different, but all the features you […]

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Tips for Address Processing and Name Format Options

Do you find yourself needing to send communications to a person’s residential address even though they may have their business address selected in GAIL as their primary address? No problem! […]

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Birthday Card Correspondence vs Interactions

A guide for when to use one or the other. Happy Birthday! Everyone loves to be remembered on their birthdays, especially our alumni and donors. GAIL has a specific module for handling […]

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Solicit Codes & Storing Constituent Messages in GAIL

A Quick Review on Solicit Codes Solicit codes, found on the Communication Preferences tab on constituent records, are the way we manage opt outs in GAIL. There are broad codes […]

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When to Exclude Re-Activated Constituents from your Emails

Advancement Services and DARCOMM have recently worked together to increase the number of constituents you’re able to email through GAIL by end-dating global email opt-outs (people with Do Not Email […]

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BEE Updates

Have you heard the buzz?? There are multiple new features in the BEE Email Editor and they’re live now! New Title Element Though the new Title block functions much like […]

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BBIS Automated Email Capabilities

If you’re not familiar with BBIS, you’re not alone. BBIS is another communication module in GAIL (in addition to marketing efforts and event invitations) that can be used to send […]

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Updates to the BEE Email Editor

Our beloved email editor just keeps getting better and better! Check out some of the recent updates below to step up your email design game.  1. Content Area Alignment You […]

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Changing Default Address Processing Options

The September issue of GAIL Tips & Tricks included an article containing recommendations for selecting address processing and name format options for various communication needs in GAIL. Today we are […]

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Recommended Address Processing & Name Format Settings

These recommendations are to allow the user to encounter the least amount of data issues. All users are expected to check every data file before sending out mailings. The global […]

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