Reminder: Send Invites and Save the Dates Through Events
As you all well know, with the fall semester comes an increase in campus events. A high number of email save the dates and postal mail invitations will be sent to our constituents. Please remember that if you are sending a communication to your constituents about an event, the email or postal mail correspondence needs […]
New Selection? We’ll Create a New Segment, too!
New service announcement! The Analytics and Reporting Team will now manage segments for you! Going forward, when you open a ticket and select the help topic “Reporting and Query/New Query or Selection Request,” you will find among the questions, one asking if you would like a segment created or updated. Select “yes” and/or request to […]
Tips for Submitting an AskIT Ticket
NOTE: The helpdesk ticketing system in this article may look different as we begin our transition to TeamDynamix. Once this change goes into effect, you will see a notice when you attempt to submit a request through ASKIT. The link provided in that notice will take you to TeamDynamix where you can submit your request. […]
How to Remove Constituents from a Marketing Effort
Prior to beginning this process, be sure you have: Created your marketing effort Finalized your effort settings Added your segments and exclusions If you have already calculated, exported, and downloaded your list, click here. 1. Calculate your segment count. 2. Review your calculations and click Go to *Name of marketing effort to return to the […]
Marketing Efforts Planning Calendar
If you’ve ever wanted to peer into a crystal ball and see the future, look no further than the GAIL Planning Calendar. Located in the Marketing & Communications functional area, the Planning Calendar includes all of the marketing efforts and events that have ever been added to GAIL. It even includes the upcoming travel dates […]
When to Refresh Selections
Knowing which selection to use in your direct marketing effort or event invitation can sometimes be tricky, but it doesn’t need to be! In this blog post, we’ll walk you through how to look up existing selections, what each type of selection is used for, and how to know if your selection needs to be […]
The Importance of Activating Direct Marketing Efforts
Activation is the last and arguably most important step in the process of sending a direct marketing effort. We know it’s easy to forget this last step in the excitement of downloading your mailing list or sending your email, but it is imperative, both for your unit and for the integrity of GAIL as a […]
The Importance of Exclusions
Contents What are exclusions? How does GAIL know who doesn’t want to receive a particular communication? What happens when I send a marketing effort or event invitation? How do I know which exclusions to add? Is it important to put the correct exclusions for my communication? What are exclusions? Respecting the wishes of our constituents […]
Tracking Marketing Effort Revenue with Finder Numbers
Mail marketing efforts in GAIL allow you to track gifts that are made in several different ways. In order to do this effectively, you need to add a placeholder segment to generate a finder number. The Gift Accounting team will thank you later! First thing’s first: what’s a placeholder segment? A placeholder segment is just […]
New: Single Page Marketing Efforts
If you’ve noticed your marketing efforts look a little bit different lately, you’re not imagining things. Recently we added links to the Tasks bar (found in the top left corner of DMEs) in order to create a single page marketing effort experience. Now once the marketing effort is created in GAIL, all of the resources […]