Best Practices for Reviewing a Postal Mail Spreadsheet – Always check your data
You’ve exported your mailing list from GAIL, now what? Whether you’re processing a marketing effort or an event communication, you need to review your spreadsheet before sending this information off […]
When to use GAIL Communications
One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and […]
Annual Giving Marketing Effort Centralization at UGA
Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.
3 Ways to Exclude Constituents from Marketing Efforts
When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export […]
The Pros and Cons of Pre-Scheduling Email Sends
Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to […]
Mx. Title Option Added in GAIL
The title Mx. has been added to GAIL as a gender-inclusive salutation for individuals who prefer not to specify their gender or do not ascribe to a male/female gender binary. […]
Opt-In to GAIL Notifications!
Tips & Tricks can sometimes be a lengthy newsletter, depending on how many GAIL updates were made in a given month. A common response from users is that they don’t […]
What’s the Difference Between Event Coordinators & Event Contacts?
Assigning event coordinators and event contacts often gets confusing. While their names may be similar, their purposes are very different. If you’ve ever asked yourself, “Should I assign this person […]
When is the Best Time to Send an Email?
You’ve been meticulously putting together an email for the past two weeks. You’re ready to send! The common wisdom you may hear is that the best time to send an email […]
5 Reasons to Switch to GAIL Marketing
Are you using an online marketing platform to send out your mass communications and event invitations? You’ve probably heard of or received an email from services like MailChimp or Constant […]