Blog

May
16

The Importance of Exclusions

Contents What are exclusions? How does GAIL know who doesn’t want to receive a particular communication? What happens when I send a marketing effort or event invitation? How do I […]

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May
16

Pending Registrations

If you’ve managed an event in GAIL before, you may be familiar with the Pending Registrations tab. If you’re not, this tab is a sort of limbo where registrations wait […]

By Emily Clary | Events Management
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May
15

“Prospects of” Group Quick Add Option

How do you usually add members to your prospects of group? Most fundraisers opt to go the direct route via the members tab of their prospects of group. On this […]

By Leslie West | Prospect Management
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May
15

Tracking Marketing Effort Revenue with Finder Numbers

Mail marketing efforts in GAIL allow you to track gifts that are made in several different ways. In order to do this effectively, you need to add a placeholder segment […]

By Emily Clary | Direct Marketing Efforts
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May
15

New: Single Page Marketing Efforts

If you’ve noticed your marketing efforts look a little bit different lately, you’re not imagining things. Recently we added links to the Tasks bar (found in the top left corner […]

By Emily Clary | Direct Marketing Efforts
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May
14

When to Add Spouses to a Mailing List

Through the Events – Preferred Name Format, you have the option to force spouses in as addressees for your marketing effort or event communication (read more about Events – Preferred […]

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May
10

Locating Existing Selections & Segments in GAIL

Are you creating new segments every single time you process a marketing effort? Did you know that most of the time this step is unnecessary? Once a selection has been […]

By Emily Clary | Direct Marketing Efforts
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May
10

Locating Existing Selections & Segments in GAIL

Are you creating new segments every single time you process a marketing effort? Did you know that most of the time this step is unnecessary? Once a selection has been […]

By Emily Clary | Direct Marketing Efforts
DETAIL
May
08

Sender, Send Name, Send Hour on Email Statistics Page

By using the email statistics link in the marketing and communications functional area, you can get a list of email correspondences sent out through GAIL. You can also click into […]

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May
01

Reading the Marketing Exclusions Report

Sending a marketing effort should always include looking over the marketing exclusions report. While often forgotten, this handy tool can help you determine exactly why you are not picking up […]

By Emily Clary | Direct Marketing Efforts
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