Analytic Tools | Alumni Engagement Metrics
As it grows increasingly important in our industry, Advancement IT and Alumni Relations have collaborated on efforts to capture and report alumni engagement data more effectively. You may remember reading about this in a previously published article.
We focused on the modes defined in the CASE Alumni Engagement Metrics (AEM) survey which are as follows:
Philanthropic
1) Individual Giving
Communications
1) Submitted Class Notes
2) Self-Submitted Data Updates
3) Responded to Alumni Survey
4) Submitted Event Evaluation Form
5) Call for Nomination Response
6) Email Click Through
7) Substantive Email and Phone Contacts
Volunteer
1) Board Membership
2) Volunteer Fundraiser
3) Mentorship
4) Classroom Speaker
5) Interviewed for Alumni Profile
6) Social Media Takeover
Experiential
1) Event Attendance
2) Season Ticket Holders
3) Substantive Contacts
4) Joined Online Community
This dashboard helps provide information about alumni who are engaged. You can focus on particular schools or colleges, as well as years of engagement, age ranges, class years, and regions, among other things.
If you have any questions, please reach out to AskIT.