The GAIL Giving Form URL Generator creates a URL hyperlink intended for external communications/solicitations such as print material, social media pages, and websites. While the Giving Form URL Generator doesn’t have to be used for Direct Marketing Efforts, here are some examples of how and when to use the generator as it relates to the marketing effort process:

  1. If your school/college/unit already has a giving web page and you want to link that page to your DME email content, you DO NOT need to use the Giving Form URL Generator every time. Simply paste your existing s/c/u’s giving page URL into your “Give Now” button. The marketing effort will automatically associate the revenue!
  2. If your s/c/u DOES NOT have a giving page, then you will need to use the Giving Form URL Generator. If you plan to send the link through a DME email, you DO NOT need to enter a Source Code or Finder Number in the generator. The marketing effort will automatically associate the revenue.
    • If your s/c/u does have a giving page but you want a page with just a specific fund, then you will need to use the Giving Form URL Generator.
  3. If you are planning to add a giving link URL to a postal mail DME, then you will need to use the Giving Form URL Generator and add either the Source Code or Finder Number. To avoid any further confusion, additional clarification has been added to the generator webpage.