Advancement Services and DARCOMM have teamed up to bring you some new Constituent Interest categories! If you need a reminder, these can be found on the Personal Info tab of constituent records under Social Summary

There are quite a few additions to give a broader picture of what our constituents value! For a complete list, go to the Analysis functional area and click Interest Category Matrix. Within the matrix, you can view the list under the Define Matrix tab. We also have a new View Counts tab that has been implemented to show how many constituents are associated with each category. 

New Interest Categories

The newly added entries are highlighted in green.

  • Environment
    • Conservation, Preservation & Restoration
      • Georgia Coast
      • UGA Ecology
    • Ethics & Policy
    • Sustainability
      • Recycling/Waste Management
      • Solar Energy
      • Wind Energy
  • Animal Welfare
    • Domestic Animals
    • Exotic Animals
    • Large Animals
  • Hobbies/Recreation
    • Fitness
    • Live Events
    • Music
    • Outdoors
    • Painting
    • Photography
    • Social Media
    • Travel
    • Trivia
    • Video Games
    • Weather
  • Innovation
    • Honors & Awards
    • Research
    • Startups
  • Business & Money
    • Agricultural Business
  • Finance & Accounting
    • Personal Finance
  • Investment & Planned Giving
    • UGA Planned Giving
  • Music Industry
    • UGA Music Business
  • Military & Veterans
    • Military Studies/History
  • Athletics
    • E-sports/Gaming
  • Arts, Culture & Humanities
    • Media Arts
      • Film
      • Journalism
        • Broadcast Journalism
      • Television
  • Visual Arts
    • Fashion Design
    • Painting
    • Photography
  • Health & Wellness
    • Behavioral & Social Sciences
    • Epidemiology / Biostatistics / Public Health
      • SARS-CoV-2 / COVID – 19
    • Gerontology
    • Oncology / Cancer
    • Wellness / Fitness / Nutrition
  • Community
    • Cultural / Community Events
  • Small Business Development
    • Stat of GA Promotional Initiatives
  • Family & Social Services
    • Mental Health Services

If you have any suggestions to which funds should be mapped to these new interests, please email askit@uga.edu