The research score known as the LAIT score is one method of tracking prospects by prioritizing fundraising efforts. It assists fundraisers in directing cultivation and solicitation energies toward those individuals or organizations which are most likely to provide funding.

Each prospect is assigned a score out of 25 for these four criteria for a total of up to 100:

  • LINKAGE
  • ABILITY
  • INTEREST
  • TIMING

L—Linkage
It is important to know the linkage of our prospects to UGA: what is their relationship to UGA and our initiatives?
Are they alumni, Board members, volunteers, etc.?
For the purposes of measurement of linkage, the primary factor is the prospect’s past giving history and relationship to the university, providing an indication of past accessibility. This score is generated internally by advancement research.

A—Ability
Through research, wealth screenings, past giving, and other wealth data, it can be determined that the potential gift source has sufficient discretionary holdings to justify a gift solicitation at an appropriate level. The ability rating is based on their ability to give, not what we think they will give. This score is generated internally by advancement research.

I—Interest
How likely is the prospect to make a campaign gift? (See Likelihood in GAIL)

T—Timing
When is the gift expected to come in?

Interest and timing scores are assigned by development officers based upon their research and background knowledge.

 

LAIT Scoring Algorithm

Linkage (25 max)

  • Parent of UGA Student (2.5 max)
    • Parent of a Past Student      1.5
    • Parent of Current Student   2.5
  • Recent GAIL Event Registrations (2.5 max)
    • Any registration for event in GAIL for an event in the last 2 years will result in a score of 2.5
  • UGA Degrees (2.5 max)
    • Undergraduate                          1.5
    • Graduate/Professional             1
    • Multiple UGA degrees              2.5
  • UGA Educational Involvement (2.5 max)
    • Honors                                      2.5
    • Fraternity/Sorority                  2.5
    • Professional                              2
    • Athletics                                     2
    • Academic                                   1.5
    • Representative Council           1.5
    • Representative Council           1
    • Programming/Activities          1
    • Service                                       1
    • Study Abroad                            1
    • Multiple Areas of Involvement    2.5
  • Boards at UGA (2.5 max)

This currently looks at current and previous membership

**Only certain boards are used for consideration.

  • Membership on one board:    1
  • Membership on two or more boards    2.5
  • Recognition Program Membership (2.5 max)

**Only certain Recognition Programs considered

  • If any recognition program (current w/in last 12 mos)    2.5
  • If there is no recognition membership within the last 12 months, scoring is based on most recent recognition date.
    • Most recent gift more than 5 years    0.5
    • Most recent gift within 3-5 years        1
    • Most recent gift within 1-3 years 1.5
  • Lifetime Giving (10 max)
    • Based on Lifetime New Gifts and Pledges Recognition
      • $1,000,000+                      10
      • $500,000 – $999,999.99    9
      • $100,000 – $499,999.99    8
      • $50,000 – $99,999.99        6
      • $25,000 – $49,999.99        4
      • $1 – $24,999.99                  2

Ability (25 max)

  • If the user has a Pre-Qualification Score (Q Score) that has been added within the last three years, the ability score is as follows:
    • Q Score of    1: 25
    • Q Score of    2: 20
    • Q Score of    3: 15

OR

  • If a constituent does not have a Q Score that is valid in the last three years, it is based on their Echelon Score (8.5 max), Wealthpoint Score (5 max), Principal Giving Solution Tier (8.5 max), and Confirmed Philanthropic Gifts (3 max)
    • 2015 Echelon Score 1 -7 5
      • Scores of 1-7 all receive an 8.5
    • 2012 WealthPoint A, B, C, D 5
      • Tiers of A-D all receive a 5
    • 2014 Principal Giving Solution Tier 5
      • Tiers of 1-4 all receive an 8.5
    • Total Confirmed Philanthropic Gifts > $25,000 3
      • considers the sum of all high confidence/level 5 confirmed gifts

 

Interest Score (25 max)

  • The following conditions result in a 0
    • Expected Ask Amount is not greater than $.01
    • Constituent is not an individual
    • Constituent is deceased
    • Revenue exists on opportunity
    • Likelihood does not exist on opportunity
  • In none of the above the conditions are met, the score is based on the likelihood of the opportunity
    • Definite   25
    • Strong   20
    • Medium   15
    • Low   10
    • Any other value   0

Timing Score (25 max)

  • The following conditions result in a 0
    • Expected Ask Amount is not greater than $.01
    • Expect Ask Date is not entered
    • Ask Date is entered
    • Constituent is not an individual
    • Constituent is deceased
    • Likelihood does not exist on opportunity
    • Revenue exists on the opportunity
    • Prospect plan is not active
  • If the none of the above conditions are met, the Timing Score is as follows
    • Expected Ask Date 0 to 3 months from today or overdue = 25
    • Expected Ask Date 3 to 6 months from today = 22
    • Expected Ask Date 6 to 12 months from today = 20
    • Expected Ask Date 12 to 18 months from today = 18
    • Expected Ask Date 18 to 24 months from today = 13
    • Expected Ask Date 24 to 36 months from today = 8

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  • **Board membership considered for scoring
  • UGAF Board of Trustees
  • GMOA Board of Advisors
  • TCOB Alumni Board of Directors
  • FORMER ALUM BOARD OF MGR
  • Botanical Garden Board of Advisors
  • Law School Board of Visitors
  • Alumni Association Board
  • TCOB – Emeritus Board
  • Library Board of Visitors
  • Athletic Board of Directors
  • Art Board of Visitors
  • UGA Board of Visitors
  • Board of Regents
  • Museum Friends Board
  • UGAF Real Estate Foundation Board
  • Warnell External Advisory Board
  • Honors Program Advisory Board
  • A&S Board of Advisors
  • Franklin College of Arts & Sciences Board of Advisors
  • Franklin College Advisory Board
  • Friends of GMOA Board of Directors
  • Georgia 4-H Foundation Board of Trustees
  • SPIA Board of Visitors
  • Student Affairs Advisory Board
  • Alumni Association Board of Directors Executive Committee
  • LAW – Board of Visitors
  • TCOB Advisory Board
  • TCOB Young Alumni Board
  • Georgia Research Alliance Board
  • UGA Research Foundation Board
  • UGAF Costa Rica Board
  • Board of Directors Museum of Natural History
  • G Club Board of Directors
  • Grady Board of Trust
  • Grad School Board
  • Georgia 4-H Foundation Board
  • M. Tull Advisory Board
  • TCOB – Former Young Alumni Board
  • Leadership Advisory Board-Student Affairs
  • CAES – Alumni Association Past Board
  • Coastal Georgia Botanical Gardens – Board Members
  • GMOA Board of Directors
  • Grad Advancement Board
  • LAW – Rusk Center Board of Advisors
  • Willson Center Board of Friends
  • Georgia Magazine Advisory Board
  • MIS ADVISORY BOARD
  • Vet Med Alumni Board
  • COE – Board of Visitors
  • PSO – Fanning’s Advisory Board
  • CURO Advisory Board
  • Georgia Press Faculty Editorial Board
  • Odum School of Ecology IDEA Board
  • CAES – Alumni Board & Committee Members
  • Ex-Officio Board of Advisors
  • Computer Science Advisory Board
  • Geology Alumni Board
  • Grady Society Alumni Board
  • Public Health Board of Advisors
  • Social Work Visitors Board
  • Board of Regents – Administrative Personnel
  • CAES – Alumni Board of Directors
  • Engineering Advisory Board
  • MARKETING ADVISORY BOARD
  • CPH – Board of Advisors
  • Georgia Review Board
  • Peabody Board
  • SBG – ADM Past Board Members
  • ** Recognition Programs Considered
    • CDDR – Presidents Club
    • CDAG – Third Pillar
    • OSA – Student Affairs Giving Society
    • CDDR – Founding Presidents Club
    • SPIA – George S. Parthemos Consecutive Giving Society
    • LAW – Giving Societies
    • CDPG-Heritage Society
    • FACS – Dean’s Circle
    • SBG – Cumulative Giving
    • CDDR – Cumulative Giving Societies
    • CDAG – Annual Partners Program
    • SSW – FY Giving Societies
    • HON – Legacy Society Lifetime
    • HON – Legacy Society Annual
    • COE – Dean’s Club
    • CPH – FY Public Health Giving Society
    • PHAR – FY Giving Societies
    • GRAD – Recognition Programs
    • SPIA – FY Giving Societies

LAIT
LAIT Scores can be accessed in a variety of locations in GAIL:
For a specific prospect with an opportunity, the LAIT score is located in a tab on the opportunity.
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LAIT
The L (Linkage) and A (Ability) scores can be found on any individual by clicking Wealth and Ratings and accessing the Model Scores tab.
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LAIT
LAIT scores, including detailed criteria, for all opportunities can be viewed by accessing the Opportunity LAIT Scores option under the Prospects tab.
PRSPCTLAIT

LAIT
LAIT scores can also be found on a development officer’s My Fundraiser page.
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