Leadership Annual Giving Referral Program

Leadership Annual Giving Referral Program

The Office of Annual Giving is pleased to roll out the new Leadership Annual Giving (LAG) Referral Program, which will act as the Annual Giving equivalent to the Major Gift Referral Process. Anyone marked as a fundraiser in GAIL is able to use the referral tool and all referrals are tracked as interactions in GAIL, rather than plans. Please refer to the documents below for more information about the LAG Referral Program and how to successfully complete the process in GAIL.

If you have additional questions about either the referrals that will be generated from DAR Annual Giving or from individual GAIL users, please contact Kenny Marchyshyn. The Office of Annual Giving will continue to work through this new process to help improve referral quality and efficiency.

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