Brief Refresher on GAIL Communication Modules

If you’re familiar with them, you know that the GAIL communication modules can really pack a punch. But we all know what comes with great power… Just because you technically can use these tools to do more than send mass communications doesn’t mean you should. All of our GAIL communicators are responsible for knowing (and following) the guidelines for appropriate data management when it comes to the four modules. If you need a refresher, you can always refer to the table below.

Communication Module Appropriate Uses Inappropriate Uses
Direct Marketing Efforts
  • Solicitations
  • Newsletters
  • Magazines
  • Surveys
  • Reports
  • SCUD Updates
  • Event-related communications
  • Data pulls (i.e. tracking donor numbers)
Event Communications All event-related communications:

  • Save the date’s
  • Invitations
  • Registration information
  • Follow-up surveys
  • Promoting the event
  • Any communications that fall under Direct Marketing Efforts
  • Data pulls (i.e. tracking donor numbers)
Correspondence
  • Monthly birthday cards
  • ThankView emails
  • Any communications that fall under Direct Marketing Efforts or Event Communications
  • Data pulls (i.e. tracking donor numbers)
Acknowledgements
  • Sending donor thank you letters weekly, monthly, or annually
  • Data pulls (i.e. tracking donor numbers)

 

August 21, 2020 |