Best Practices for Reviewing a Postal Mail Spreadsheet – Always check your data

You’ve exported your mailing list from GAIL, now what? Whether you’re processing a marketing effort or an event communication, you need to review your spreadsheet before sending this information off to your printer. What should you look for? Check on these four topics… Rollcall! Are all your constituents present and accounted for? If you see […]


When to use GAIL Communications

One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and event communications, but how do you know when you should use this process versus sending an individual email or a quick update to the department […]


Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.


3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export before sending a communication. GAIL will already remove constituents based on factors like solicit codes, invalid addresses, and deceased individuals. However you may also have additional […]


The Pros and Cons of Pre-Scheduling Email Sends

Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to send an important communication, this handy tool might be for you! Maybe you’ve already used this feature. Maybe you’ve heard about it but never tried […]


Mx. Title Option Added in GAIL

The title Mx. has been added to GAIL as a gender-inclusive salutation for individuals who prefer not to specify their gender or do not ascribe to a male/female gender binary. To update an individual’s profile to reflect this title, perform a constituent search for the individual. Navigate to the personal info tab on their profile […]

By MJ | Blog . News

Opt-In to GAIL Notifications!

Tips & Tricks can sometimes be a lengthy newsletter, depending on how many GAIL updates were made in a given month. A common response from users is that they don’t have time to read it and decide which articles apply to their needs.  Now you can opt-in to specific email alerts regarding GAIL updates!  What […]

By Leslie West | Blog . General & Updates . News

What’s the Difference Between Event Coordinators & Event Contacts?

Assigning event coordinators and event contacts often gets confusing. While their names may be similar, their purposes are very different. If you’ve ever asked yourself, “Should I assign this person as my event contact or coordinator?”, refer to this quick guide. The event contact is directly connected to the location chosen for your event. The […]

By Leslie West | Blog . Events Management . Front Page

When is the Best Time to Send an Email?

You’ve been meticulously putting together an email for the past two weeks. You’re ready to send! The common wisdom you may hear is that the best time to send an email is at 10am on a Tuesday, but is that true? We looked at the data on over 7,000 email communications sent through GAIL to try […]


5 Reasons to Switch to GAIL Marketing

Are you using an online marketing platform to send out your mass communications and event invitations? You’ve probably heard of or received an email from services like MailChimp or Constant Contact, you may even be utilizing one. But what if you could also harness the power of UGA’s donor and alumni database? Wouldn’t that be […]